YesPath has introduced a new sales product within its Account-Based Marketing (ABM) Platform. YesPath for Sales enables account-based selling, helping sales teams engage with known prospects using personalized apps that guide prospects to useful content, the company said.
YesPath for Sales allows companies to build custom, web-based apps, which give prospects access to relevant content, answers and experts. The sales team is able to communicate with prospects in an efficient manner by asking about their needs and answering questions. Buyers can then evaluate a seller’s products on their own time, online and without the friction of scheduling calls, according to YesPath.
“We’re waging a battle for the soul of ABM,” said Jason Garoutte, CEO of YesPath, in a statement. “Sales automation solutions make it easy to spam customers, erode trust and fight a losing battle against declining click rates. The right approach, the only sustainable approach, is to stop spamming and start listening, asking buyers what they need and how best one can serve those needs. High-touch selling beats high-volume selling.”
While ABM may have “marketing” in its title, industry experts are constantly emphasizing the importance of sales and marketing alignment in ABM strategies. YesPath for Sales lets potential buyers engage with content they need while sales reps learn their interests and marketing teams see what content is helpful, the company said.
The product is currently available in beta. General availability is expected in Q4 2016.
