ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers to share marketing plays and provide users resources to improve their ABM initiatives.
Called Playbase, the community will offer more than 100 marketing plays — coined SmartPlays — at the time of launch. These plays have been formulated and shared by industry experts such as David Raab, B2B marketing tech analyst; Jason Hekl, former SiriusDecisions analyst; and MongoDB CMO Meagen Eisenberg.
“There’s so much friction from all dimensions — budget, IT, etc. — and the hurdle is very high,” said Mark Ogne, Founding CMO of ZenIQ, in an interview with Demand Gen Report. “It’s even more difficult to validate efforts or find other ways to answer company problems. We’re presenting Playbase as an answer to the issue of effectively benchmarking their campaigns.”
SmartPlays can be viewed by anyone, but ZenIQ customers can implement these plays in a single click, according to the company.
The SmartPlays available at launch are broken down into nine categories, including:
- Target Account Engagement;
- Sales Pipeline Velocity;
- Buying Center Coverage;
- Sales and Marketing Alignment; and
- Multichannel Marketing.
