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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Treehouse Interactive Adds Integration With Oracle CRM On Demand

TreeHouse Interactive, a provider of demand generation solutions, recently announced that its Marketing View solution now integrates with Oracle CRM On Demand. Designed to allow users to pass qualified leads into Oracle CRM on Demand, the integration is aimed at generating ROI reporting by campaign as sales leads evolve.

Channelinsight Launches New Cloud-Based Application Suite

Channelinsight, a provider of cloud-based channel management solutions, announced a channel sales management suite in the cloud. The Channelinsight application suite is designed to enable organizations to effectively increase channel sales, optimize channel inventory, maximize return on incentive programs and meet compliance requirements. Channelinsight customers include: Fairchild Semiconductor, nVidia, Brocade,…

Following Successful IPO Responsys Posts 56% Revenue Gain In Q1

One month after filing an IPO that raised closed to $80 million, Responsys announced first quarter revenues were up 56% to $30.1 million, from $19.4 million in the same period last year. The provider of email and cross-channel marketing solutions saw significant gains from its professional services division, with revenue…

Paymetric Cuts Overhead Costs Via Marketing Automation Solutions

The economic downturn caused many BtoB organizations to downsize, creating an even greater challenge to “do more with less.” By leveraging marketing automation technology, Paymetric, Inc., a provider of integrated and secure electronic payment acceptance solutions, doubled its running campaigns by tightly integrating marketing automation and CRM tools. With less…
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