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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Act-On Debuts SugarCRM Early Experience Program For Integrated Platform

Act-On Software recently released a new “early experience program” enticing SugarCRM users to take a test drive of its cloud-based Integrated Marketing Platform. As part of the “early experience program,” trial customers will have full-use access to the Act-On Integrated Marketing Platform, which combines email management with a menu of…

iCentera Debuts Social Sales Enablement; Marks Customer Success Via Enhanced Uptime

iCentera recently announced the availability of iCentera 8.0, the latest edition of the company’s on-demand sales enablement platform. The new release, tabbed "SSE" (Social Sales Enablement), is designed to help sales and marketing professionals streamline internal collaboration and communication, as well as external communication with prospects, customers and channel partners.…

iContact Intros Free Edition Of Email Marketing Platform

iContact Corp., an email marketing and social marketing company, today announced the launch of iContact Free Edition. The no-cost version of its flagship email marketing and social marketing tool is designed as introductory solution for SMBs to communicate with subscribers and “fans” via email, Facebook and Twitter. iContact Free Edition…

SpringCM Adds iPad Support To New Version Of Content Management

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. The new release is designed to enable users to organize teams, tasks and content…

Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.…
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