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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM

Email marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference. Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve…

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite

ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time. Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of…

Glance and LivePerson Partner To Provide Integrated Screen-Sharing for Live Chat Sessions

Glance Networks, a provider instant screen sharing tools for sales and support professionals, recently announced a partnership with LivePerson to provide integrated screen sharing within LivePerson chat sessions. LivePerson, a provider of real-time intelligent engagement solutions, offers chat sessions designed to foster greater prospect and customer dialogue. LivePerson's enterprise solution…

New ZoomInfo Service Tests Email Addresses To Verify Deliverability

ZoomInfo, a leading provider of business contact data, today announced a service designed to help BtoB email marketers improve deliverability, as well as avoid blacklisting and other problems associated with high bounce rates. ZoomInfo Email Address Validator is designed to test every email address in a customer’s database (without sending…
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