Insights from Autopilot is designed to enable marketers to visualize and track the performance of their customer journeys against a goal, much like a fitness tracking app. Users are positioned to track the winning channels, metrics and messages needed to convert more revenue and optimize for a better customer experience.
Insights aims to help marketers shift from focusing purely on customer acquisition, to driving growth and satisfaction through the full customer lifecycle with personal and contextual engagement.
Key capabilities include:
- Goal tracking: Rally teams around key business goals by enabling users to create, achieve and share journey conversion goals.
- Conversion metrics: Monitor conversion trends and see who converts—and how quickly—across channels.
- Aggregate email performance: Identify times to send emails by looking at results in various increments, and even see hourly level performance.
- Identify winning messages: Drill into individual, multi-channel message results daily. Compare A/B tests and determine winners.
Insights is targeted at the 82% of marketers who say they need better visibility, despite having more data at their fingertips than ever before—helping them connect the dots between campaigns and business results.
Autopilot has native integrations to platforms such as Salesforce, Twilio, Segment, Slack and Zapier, as well as the ability to connect to over 800 purpose-built tools.
Insights is generally available now, and is included in all Autopilot plans, which start from $20/month and can be tested and bought online.
Over 700 Autopilot customers, including Microsoft, participated in early-testing of Insights.
With Insights, marketers can forego spreadsheets, pivot tables and manual integrations for seamless tracking and reporting that connects with any tool stack and works out of the box.