BIRT Analytics 4.2 From Actuate Corp.

Published: July 9, 2013Author: Demand Gen Report Team

BIRT Analytics 4.2 from Actuate Corp. adds three advanced features: Association Rules for detecting purchase patterns over time; Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enables marketers to effectively execute campaigns based on the analysis, and set up a process to improve them based on analyzing the results.

Features/Functions

BIRT Analytics empowers marketers to make data-informed competitive decisions and to communicate with customers based on that intelligence. With BIRT Analytics users can run various analytic techniques, design a campaign, predict the likely outcomes of campaigns, and analyze campaign results.

BIRT Analytics 4.2 includes the following features and benefits:

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New automated analytic techniques, including Association Rules and Decision Trees to enhance the predictive nature of the product. Association Rules is used for “Market Basket Analysis” while Decision Tree analysis is often applied to “next best offer” problems.
Improvements to data loading and preparation, including the ability for users to add personal data such as that contained in spreadsheets, and combine it with traditional analytic sources such as corporate data warehouses, web site traffic and activity logs, and publicly available demographic information.
BIRT Analytics also adds five data preparation techniques that automate the process of making data suitable for further analysis. These techniques are: Normalization, Linear, SoftMax, Logistical Scaling and Remapping of Values. These techniques can prevent distortions in analysis and reduce computation time.
Process automation through Campaign Management (to inform marketing automation tools such as Marketo and Eloqua) and iWorkflow event execution and scheduling.

Competitive Positioning

BIRT Analytics 4.2 provides the analytical horsepower of traditional statistical tools in an easy-to-use visual product that analyzes all types and sizes of data, including Big Data.

Most products available today do only part of the predictive analytics job for specific audiences: A few perform simple discovery for select analysts; others are designed for statisticians who are trained to code predictive models. BIRT Analytics empowers business analysts to, independently, discover correlations and predict behaviors and outcomes through techniques like customer segmentation, next best offer and vendor risk or customer loyalty.

No other product on the market delivers the unique combination of behind-the-scenes algorithmic power, ease of use, and sheer speed of BIRT Analytics, while bypassing the need for pre-modeling of data.