CallRail is a call tracking and analytics platform that helps businesses discover which marketing campaigns and search keywords result in valuable, lead-driving phone calls.
CallRail’s call analytics is powered by Conversation Intelligence, a machine-learning technology for businesses of all sizes that can qualify phone call leads and provide marketers with additional information about a specific call. The solution enables sales and marketing teams to better understand how inbound calls turn into appointments, opportunities and sales.
CallRail’s targeted users are digital marketing managers, direct response marketers, advertising marketers, as well as demand and lead generation professionals.
CallRail integrates with several different CRM and ERP systems, including Google Analytics, Google AdWords, Salesforce, Hubspot and Marketo.
CallRail offers three different pricing levels: Starter ($30/month), Pro ($130/month) and Elite (varies per customer). Free 14-day trials are available for both Starter and Pro levels.
CallRail’s primary customers include agencies who provide digital and traditional marketing and advertising services, as well as other small businesses.
By using machine learning and data, the solution gives customers insight into where leads are coming from. This helps customers provide a better call experience for their customers.