The Captora marketing platform is designed to target and launch top-of-funnel campaigns at scale, while also enhancing campaigns across search, advertising and social channels.
FEATURES/FUNCTIONALITY
The platform comes with crawling technology designed to analyze customer and competitor content to report which demand signals are most relevant for new buyers. The crawling technology can score their content coverage relative to competitors per content type (whitepapers, videos, slideshares etc.). Demand signals are then prioritized and scored using digital activity, bid prices and estimated traffic, while also being presented through the in-product dashboard.
Captora’s integration with AdWords also can show Paid Ad Campaigns alongside landing pages to highlight landing page creation and optimization opportunities.
Other features include:
- An integrated campaign authoring environment with best practices intended to scale campaign creation;
- The ability to integrate the campaign authoring environment with templates, forms from marketing automation platforms and CTAs to streamline campaign creation;
- Campaign segmentation and optimization tools designed to help create, test and optimize experiences by persona; and
- Captora’s Analytics can provide detailed channel level, campaign level reports.
TARGETED USERS
Captora is targeted towards CMOs, VPs, Directors, demand generation titles, digital marketing titles, and content marketing titles. Users must have a marketing automation solution such as Marketo, Eloqua, Pardot, Act-on and Hubspot.
COMPATIBLITY
Captora’s platform integrates with marketing automation platforms such as Marketo and Eloqua, which integrate with CRM systems such as Salesforce.
DELIVERY/PRICING MODELS
The solution has a SaaS-based pricing model with annual contracts. Pricing determined by usage and scale of deployment.
CURRENT CLIENTS/USERS
Captora’s clients include: MongoDB, DocuSign, Acquia, Hot Schedules, Innotas, Marketo, BlueJeans, ServiceMax, Host Analytics, Cvent, and more.
COMPETITIVE POSITIONING
Captora’s top of the funnel automation platform positions users with a workflow to prioritize, launch and optimize campaign portfolios across search, advertising and social channels at scale without hiring additional resources. Captora’s content crawling and relevance technologies aim to enable demand prioritization based on customer and competitor content and projected impact.
CONTACT INFO
Captora
488 Ellis St
Mountain View, CA 94043
866-576-6592
Sales@captora.com
