The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize individual buyer interactions at scale for personalized engagement and increased revenue generation.
The tool analyzes digital content interactions to identify a buyer’s level of intent, online behavior, firmographic and demographic history and prior engagements. These analytics can help users optimize banner text, calls-to-action (CTAs) and display ads for various channels, helping users drive revenue and enhance their campaign performance through 1:1 experiences.
Additional features include:
- Unified account profiles designed to bring together all relevant buyer data to provide a complete overview of individual journeys for content optimization;
- Advanced segmentation capabilities that help users organize audiences by persona and personalize content based on their unique needs at scale;
- AI-powered recommendations that identify which content types would resonate with individual accounts for cohesive 1:1 experiences across digital channels; and
- The ability to automatically test and optimize their content for maximum engagement and campaign performance.
Who It's For
Experience Optimization Engine is designed for B2B marketers searching for a way to create personalized buyer experiences at scale and optimize their digital content for multichannel campaigns.
What Makes It Special
The engine is fueled by personalization platform Dynamic Yield, providing users with buyer analysis and content recommendations to help them unify and leverage journey data in their digital experiences for maximum ROI.