Inflection.io Launches B2B Marketing Automation Solution
- Published in Solution Spotlight
Inflection is a marketing automation platform (MAP) built for B2B product-led companies. The company believes that the future of B2B marketing is product-led and addressing this shift in marketing is essential for growth and building a sticky, loved product.
Inflection aims to be the solution for challenges faced by B2B marketing teams with legacy marketing automation tools made for supporting sales-led motion. Inflection connects to CRMs and product activity data and seeks to optimize for the scalability and extensible demands of the modern product-led marketing team, enabling higher customer engagement, including onboarding/adoption, driving self-service revenue and supporting sales pipeline.
Who It's For
Inflection is a marketing automation solution for B2B product-led companies of all sizes using a CRM and tracking product activity data. It was built for marketers with the goal of reducing dependencies so marketers never have to worry about contact limits again.
What It Solves
Legacy marketing automation platforms like Marketo and Hubspot were built to support sales-led strategies. They weren’t designed to bring in product activity data, so B2B product-led companies faced challenges because of the technology and pricing packages designed to support sales-led strategies. Inflection aims to overcome these challenges posed by legacy MAPs by:
- Driving sales-led pipeline;
- Driving self-service pipeline;
- Driving customer engagement & speed to value; and
- Reducing churn.
What Makes It Special
Inflection is led by former Bizible, Marketo and Adobe execs, Dave Rigotti, Aaron Bird and Vic Davis. They had a front-row seat to the changing dynamics with the shift to the end-user era and the challenges current B2B marketing automation solutions have in pivoting to support the demands of product-led marketing, which led them to develop Inflection.