InsightSquared’s Free Lead Gen Report

Published: October 30, 2013

InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time.

InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time.

Features/Functions

The app follows daily key performance indicators to monitor progress toward weekly and monthly goals. Free Lead Gen Report also accesses analytics to help marketers measure the effectiveness of their campaigns.

Competitive Positioning

Marketing has been under pressure to show a return on their lead generation efforts. The number of leads generated, according to Zorian Rotenberg, VP of Marketing at InsightSquared, does not provide an overall picture of performance.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

“What I feel is the most excruciating pain in marketing today — the hidden truth that no one really talks about — is that most CEOs and Boards of Directors do not really care about the number of leads,” said Rotenberg in an interview with Demand Gen Report. “If marketing was able to speak in the language that CEOs can understand — sales and sales pipeline — it would be a completely different conversation.”

The app highlights leads that are contributing the most value to sales efforts, which will result in more effective campaigns, Rotenberg explained.

Compatibility

Salesforce.com

Targeted/Current Users

The app is geared toward marketing VPs and managers. Current users of the app include NetProspex and Localytics.

Contact Information

InsightSquared
617-370-8100
info@insightsquared.com
160 Sidney Street
Cambridge MA, 02139

 

ADVERTISEMENT
ADVERTISEMENT
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series