The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score, prioritize and apply artificial intelligence (AI) to their data management and ABM strategies, positioning users to take advantage of potential opportunities hidden in their data.
The Leadspace’s CDP aims to help businesses unify data, apply AI and analytics and activate lead data across channels. The CDP uses AI to highlight data and intelligence for users, providing insight into customers, driving personalized marketing and sales engagement and helping with business development.
The CDP also provides apps and integrations to help businesses visualize, analyze and optimize data and score models on-demand.
WHO IT’S FOR
The platform is designed for large B2B go-to-market teams.
WHAT MAKES IT SPECIAL
Leadspace’s CDP uses embedded AI to highlight opportunities and insights within a business’ sales and marketing channels. This unified data from multiple sources aims to power real-time engagement and data-driven processes.