Openprise is designed to help automate how marketers analyze, clean, enrich and unify data across systems within an organization's tech stack.
Openprise Data Automation can help users automate data processing, including analysis, cleansing, enrichment and unification across systems. This includes data deduplication and standardization; data enrichment for missing fields; and lead management functions such as lead-to-account matching, lead-to-contact conversion and lead routing.
The company recently released Data Diagnostic, which provides an assessment of the quality of companies' data in Salesforce, and determines the data's readiness for data-driven marketing initiatives, such as marketing automation, ABM and predictive analytics.
Openprise Data Automation is used by demand generation, marketing operations, sales operations and other departments that take a data-driven approach to their roles.
Openprise integrates with marketing automation solutions including Marketo, Eloqua and Pardot, as well as Salesforce, Box, Desk and Quip.
The Openprise Data Marketplace also provides integration to data providers including Dun&Bradstreet, ZoomInfo, DiscoverOrg, Synthio, BriteVerify, Orb Intelligence and Google Maps.
Openprise is a SaaS solution. Pricing is based on database size, and starts at $500 per month for the Premium Edition, with under 250,000 records. Pricing for the Pro Edition starts at $1,500 per month for the first 250,000 records and $500 for each incremental 250,000 records.
Openprise customers are data-driven organizations across many industries. Current clients include Indeed, Quantcast, GoodData, Allegro Development, DemandGen, DemandWave and Qubole.
Unlike other solutions that are designed for IT and require coding, Openprise is designed for marketers, so it contains the business rules and logic they need to complete their tasks.