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New Research Finds Marketers Missing The Boat On Social Lead Gen Tools

With social media continuing to explode, marketers have the opportunity to tap into new tools and tactics to optimize their messaging. However, new research indicates that some marketers are not taking advantage of the budding technologies.

The first annual B2B Marketer Skills Survey, a study conducted by Genius.com to examine the challenges facing marketers and how the position is evolving in the enterprise. Among the missed opportunities identified in the survey 50% of respondents don’t blog and 49% don’t use Twitter, according to the survey.

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