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4 Tips To Better Holiday Messaging And Campaigns

The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the core holiday traditions.

  • Published in Blog

11 Tips For Developing A Compelling Interactive Video

chad langford imageWe are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to dive deeper. One source even suggests that by 2017, 74% of online consumption will be in video form.

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