The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the core holiday traditions.
In today's competitive B2B marketplace, it’s crucial to have all the bases covered in your content marketing strategy to see success. This infographic from Digital Marketing Philippines provides a 10-point checklist designed to help content marketers contend for buyer attention in today's digital landscape.
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to dive deeper. One source even suggests that by 2017, 74% of online consumption will be in video form.