Custom Content OpportunitiesAt Demand Gen Report we specialize in developing custom content to drive demand and nurture prospects. We work closely with our clients on formulating content direction and honing your message to target your key prospects. All of our custom programs are turn-key and include: Researching, Writing, Production and Promotion. In addition, Lead Generation Campaigns can be added to any content project. At the end of the campaign you own the collateral to house on your site and drive additional leads.
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More graphical in nature compared to their White Paper counter parts, E-books are gaining in popularity and can help companies dramatically improve the results of digital content programs. Portrayed in landscape fashion and ranging in length from 12 to 16 pages, E-books lend themselves to easy readability on iPads and other digital readers. E-books are considered to be a more foundational piece to a content marketing program and are highly effective in driving new leads into the funnel.
These assets are typically shorter pieces of content (2 to 4 pages) focused on one idea or theme. They are often used later in the sales cycle as a nurturing tool to help provide additional information on a company’s offering or solution.
A great piece of “later stage” content, we’ll work with you on developing the questions, editing the answers. Includes designing and co-brand.
DGR is the leading publication in the B2B marketing space – so why not utilize our third-party credibility to drive demand? We’ll highlight a specific topic and curate 2 -3 articles into a custom report. This program includes:
A great resource for potential prospects or additional touch in your nurture. We’ll help to develop the “steps” and the supporting copy. Include design and co-brand.
We’ll work with you to create a custom, online assessment tool (or ROI calculator). We’ll help to develop the 4-5 questions and copy for the survey, and then build the tool for you to utilize in your campaigns.
One of the hottest new tools in content marketing — buyers can’t seem to resist these easy-to-share visual representations of trend-based information. In line with the intent of the E-book and webinar, DGR will use relevant research and topics to develop an Infographic. Infographics can serve an array of uses, both digital and physical, ranging from being shared via social media and blogs; to being printed out for use as signage at shows.
