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Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011


Extraprise
, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business services, publishing and travel.

According to the company, the explosion of data and customer interactions is driving demand for right time revenue optimization services. Enterprise data is expected to grow at 650% in the next five years, with 80% of that data being unstructured and driven by customer conversations in call center notes, social media posts, CRM systems and email, according to Gartner.

Data Tops List Of Tactics & Technologies Marketers Can't Afford To Live Without

After many marketers underestimated the importance of data management in the early phases of rolling out marketing automation, data and reporting are expected to top the list of priorities in 2011. As demand generation practices continue to evolve and mature, industry analysts suggest people, processes and data will become top priorities.

“Even the best technologies available will fail to provide the needed insight if the data isn’t in order to support it,” points out Chris Parisi, VP of Technology at Bulldog Solutions. “There’s just no escaping the importance of clean, normalized, reliable data to drive success in online marketing. Data management is a necessity, and it shakes out in many ways. It’s critical not only for all of the revenue-driving activities marketers want and need to do, such as lead scoring, segmentation, lead nurturing — but also to reporting and business intelligence tools.”

Marketing Automation, Data Management Tools Play Starring Role At Dreamforce

Salesforce.com’s annual Dreamforce conference is emerging as one of those juggernaut events, where year after year the crowds just keep getting bigger. The numbers by themselves are impressive, with 30,000 people converging in San Francisco’s Moscone Center, but the energy and activity of those registrants is different than other events.

I’ve been attending trade shows and user conferences for more than 20 years and I have never seen lines stretching across two halls to attend keynote sessions or swarms of people waiting for the expo hall to open.

And just like a hit Broadway show playing to sold-out crowds, Dreamforce had a few new stars emerge from the cast this year. The first to step out to center stage was the marketing automation category. With both Marketo and Eloqua playing lead roles as Platinum sponsors of this year’s Dreamforce, attendees were no longer asking what marketing automation is, but now more pointed questions about how they could and should be using it alongside salesforce.com.

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