Latest In: Dreamforce

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Qualified Welcomes Former Salesforce Exec As New CCO

Qualified Welcomes Former Salesforce Exec As New CCO

Conversational marketing and sales platform Qualified hired former Salesforce executive Dan Darcy as its Chief Customer Officer. Darcy…

Industry News February 4
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Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual

Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual

Salesforce has announced that it will be “reimagining” its 2020 event programming in light of the COVID-19 pandemic.…

Industry News April 30
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Mark Your Calendars: An Editor's Guide To 2020's Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January…

Blog January 14
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How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands…

Blog January 16
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Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly…

Blog October 24
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Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when…

Industry News October 9
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Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science…

Industry News September 27
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Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration…

Industry News September 26
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The Age Of The Customer Has Finally Arrived

The Age Of The Customer Has Finally Arrived

I attended Dreamforce last week, Salesforce's annual marketer takeover of the city of San Francisco, and I know…

Blog October 12
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Marketo Mysteriously Absent From Salesforce App Exchange

Just one month removed from being a Titanium sponsor of Salesforce's Dreamforce event, a check of the Salesforce…

Industry News December 23
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Dreamforce Roundup: Revamped Marketing Cloud, Mobile And Predictive Analytics

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part…

Industry News November 26
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Salesforce Unveils Revamped Marketing Cloud At #DF13

At Dreamforce this week, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud —…

Industry News November 21
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