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SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

How To Accelerate Your Enterprise Lead Gen Engine

Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight and align with their go-to-market strategies.

Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act On Social AnalyticsAct-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening and reporting features.

“Social media is a critical channel for marketers and should not be executed in a silo; it must be integrated into the overall marketing strategy to realize its full potential,” said Kevin Bobowski, CMO of Act-On Software, in a statement. “Act-On’s Advanced Social Media Module empowers marketers to leverage social data to deliver more personalized, real-time experiences for prospects and customers, resulting in better conversions and more loyal advocates.”   

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