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Oracle Modern CX Recap: Experts Share How Data & Digital Transformation Are Table Stakes For Legendary Customer Experiences

At the Oracle Modern Customer Experience in Chicago this week, attendees came away with a firm understanding: digital transformation is vital to driving legendary customer experience in today’s buying landscape. That transformation is revolving heavily around how businesses position themselves to leverage customer data appropriately and efficiently to exceed their expectations.

Mintigo Announces Integration With Oracle For Predictive Sales Platform

Mintigo, an AI-based sales and marketing platform, has announced that Sales Coach 360, its AI-powered predictive sales platform, can now be integrated with Oracle Profiler, a sales productivity application from the Oracle Marketing Cloud. Through the integration, Mintigo aims to help sales and marketing professionals learn, discover and engage prospective buyers with personalized communication throughout the buyer journey.

Oracle Adds AI Features To Customer Experience Cloud

Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the entire buyer journey.

Oracle Introduces Adaptive Intelligent Apps And AI-Powered Bots

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Oracle has announced the launch of new artificial intelligence (AI) apps for marketing and sales professionals. Called Adaptive Intelligent Apps, and built into the existing Oracle Cloud applications, the features are designed to simplify the decision-making process and drive more efficiency among business professionals across the organization.
 

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

1markeisFor the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards.

This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing landscape, including Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign and Modern Marketing Leader of the Year.

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