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Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference


Sales2.0As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.

Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.

Oracle Acquires Social Marketing Vendor Vitrue In $300M Deal


Oracle
has long been known for spending big money buying its way into hot new markets. This week's example: The software giant's announcement that it has purchased social marketing platform vendor Vitrue.

The Vitrue platform gives marketers a single set of tools to manage their presence on Facebook, Twitter, Pinterest, YouTube and other social media platforms. It includes an integrated set of content creation, publishing, moderation, management and reporting/analytics tools designed for social marketing campaigns.

Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference


Sales2.0As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.

Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.

Forrester Wave Report Cites Cross Channel Campaign Tool Leaders

Forrester Research recently released its Cross-Channel Campaign Management Wave Report, the research firm’s first evaluation of cross-channel campaign management (CCCM). With the goal of spotlighting how vendors "support marketers in program management, multichannel execution, cross-channel decision management, optimization, measurement, and analytics," the report selected the top 11 vendors in CCCM capabilities.

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