Latest In: SnapApp

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Uberflip Acquires SnapApp To Bolster Demand Gen Capabilities

Uberflip Acquires SnapApp To Bolster Demand Gen Capabilities

Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not…

Industry News December 4
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B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

For much of the past decade, success for B2B marketers has been defined as getting buyers to respond…

Industry News November 15
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SnapApp Raises $10.2M In Series B Funding

SnapApp Raises $10.2M In Series B Funding

SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth.…

Financial News August 16
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Don't Go Chasing Waterfalls: Things I Learned From Sirius Decisions' Latest Framework Launch

Don’t Go Chasing Waterfalls: Things I Learned From Sirius Decisions’ Latest Framework Launch

SiriusDecisions rolls out an update to their seminal Demand Waterfall and the B2B marketing intelligentsia goes wild and…

Demanding Views July 24
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Leading Execs At Oracle's Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”

Leading Execs At Oracle’s Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”

One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week…

Blog April 26
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Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy

Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy

B2B organizations are beginning to see better engagement with their audience, whether it's through marketing automation software, CRM…

Blog April 19
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SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel…

Solution Spotlight April 11
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SnapApp Launches Curation Tool For Creating Interactive Experiences

SnapApp Launches Curation Tool For Creating Interactive Experiences

SnapApp's LeadREV is a content tool that enables users to drag and drop a PDF and convert it…

Solution Spotlight January 3
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Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand…

Industry News December 8
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The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies

The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies

While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers,…

Industry News July 6
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SnapApp Marketing Platform

SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue…

Solution Spotlight March 26
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