Latest In: attribution

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CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail, an AI-powered lead intelligence platform, released AI-driven, self-reporting attribution capabilities as a part of its innovation program, CallRail…

Industry News February 21
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Multichannel Attribution Company Hyros Appoints New CEO

Multichannel Attribution Company Hyros Appoints New CEO

Quick Scoop: Hyros appointed Inman Breaux as CEO. Former Founder and CEO Alex Becker stepped into the role…

Industry News March 30
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DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track…

Industry News March 21
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Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…

Industry News February 7
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LeadsRx Now Supports Multi-Touch Attribution

LeadsRx Now Supports Multi-Touch Attribution

LeadsRx has solved a decades-old problem for national advertisers. The new attribution tool empowers them with the ability…

Solution Spotlight February 2
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LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room…

Solution Spotlight November 1
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Three Market Trends Driving Demand For Attribution Analysis

Three Market Trends Driving Demand For Attribution Analysis

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…

Demanding Views October 4
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Buzzworthy B2B: The Latest News & Trends From July 2021

Buzzworthy B2B: The Latest News & Trends From July 2021

Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…

Blog August 4
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KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution

KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit…

Solution Spotlight March 22
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LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships

LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships

The Ecosystem Attribution platform from LeadsRx is designed to map the customer journey and provide attribution analysis across the…

Solution Spotlight March 8
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DemandJump Unveils Account-Based Attribution Tool

DemandJump Unveils Account-Based Attribution Tool

DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales…

Industry News January 6
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11 Steps To Successful B2B Attribution

11 Steps To Successful B2B Attribution

  B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles,…

Demanding Views September 27
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