Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor.
The report, titled B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America, surveyed responses from 771 B2B marketers and analyzed strategies for improving content marketing efforts and driving success. Additional findings include:
“It’s terrific to see how many content marketers are putting the audience first,” said Lisa Murton Beets, Research Director at the Content Marketing Institute, in a statement. “This was a novel concept to many traditional marketers 10 years ago … [but] now it’s a common practice among the most successful content marketers surveyed [and] we can see how much marketers have adjusted their thinking.”
We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to get their current contact database compliant for the new regulations.