By Matt McKenzie, Contributing Editor
Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.
Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.
- Published in DemandGen Reports