Subscribe

Do Emojis Work In B2B?

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.

  • Published in Blog

Evergage Personalization Platform Now Features Triggered Email Capabilities

Evergage Triggered EmailsDesigned to drive engagement and conversions, the triggered email capabilities of Evergage’s real-time personalization platform enable B2B marketers to automatically trigger perfectly timed, relevant, one-off emails based on an individual’s in-the-moment actions across channels. The solution can help marketers cut through the clutter — making their emails more personalized, timely and effective.

SendGrid Files For $100M IPO

SendGrid, an email marketing platform, has filed for an IPO with the goal of raising $100 million. The company announced its plans to list on the New York Stock Exchange under the symbol “SEND.”

How To Capture Customers At Their Peak Of Interest

lauren meadToo often, a prospective customer visits a company’s website outside of normal business hours. Whether it’s early morning, late evening, over the weekend or on a holiday, businesses hear from prospective customers when there’s no one available to speak with them. And what do we do with these prospects who have self-identified themselves as good leads and are at their peak of interest? We typically ask them to wait until we are able to get back to them.

Canvas Boosts Webinar Registrations With Email Signature Banners

When Canvas, a mobile app services company, faced poor webinar registration and attendance rates, it turned to Sigstr, an email signature generator to help revamp its messaging.

The Challenge

While Canvas has hosted educational webinars in the past, the company didn’t invest a lot of time into the content. “It was just becoming routine and people weren’t showing up to them as much,” said Keith Bateman, Digital Marketing Specialist at Canvas, in an interview with Demand Gen Report. “We were getting three to four registrations and only one or two people would show up. We kind of lost our own interest and investment in them. People weren’t showing up because they knew the content wasn’t there anymore, so we decided to stop investing any time in them and come up with a new strategy.”

The Solution

With help from the Canvas customer success team, Bateman and his team decided to create quarterly webinars to help educate its existing client base and prospective clients about the company’s newest offerings and capabilities.

Instead of marketing and promoting the webinar the week of, the teams developed a complete marketing plan around their needs and began an email campaign two to three weeks out. “A big part of it was implementing Sigstr, which allows us to use the signature space on our emails and advertise in them with attractive banners,” said Bateman. “Our customer success team would then put the banners in emails to let everyone they’ve been interacting with know there was stuff they may have missed and that the webinar was happening.”

Canvas later began implementing different Sigstr banners for various occasions and topics. Bateman would create the banners for different departments, including account managers, customer success groups and marketing groups. He also changes them every couple of weeks. “Each department has a different message they’re pushing to prospective clients,” he said.

The Result

For the company’s first webinar after implementing Sigstr, one email from the customer success team received more than 70 registrations and a 4.01% click-through rate to registration.

“All together we got over 154 registrations and an attendance rate of 63%,” said Bateman. “It was incredible. It was the biggest webinar we’ve done times 50. That signature got over 102 clicks in just seven days. It just shows you that if you put the right content with the right marketing and put it in front of the right people, you can succeed in this no matter how small the company is.”

Study: 50% Of Companies Not Using Email Targeting Strategies

Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints

GetResponse
Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and Smart Insights. The study showed that half of the survey respondents are not using any email targeting tactics or tools whatsoever, and less than a third (29%) use basic segmentation for targeting.

Subscribe to this RSS feed