It’s no secret. The explosion of information available to us has created the ultimate battle for attention. There are simply too many attention demands put on us: advertisers want attention in and out of home. Friends and family want attention on Facebook and Instagram. Colleagues and every marketer alive vie for attention in our inbox.
Yet, there’s only so much to give and the stakes are high. Marketers must ask, “How do we adapt to this to rise above the barrier of marketing noise, gain buyer attention, maintain it and convert engagement into opportunity?”
NetLine Corporation, a content syndication and lead generation services provider, has announced new features for its Portal lead generation platform. The enhancements are designed to help self-serve and full-service clients optimize their lead generation campaigns with greater variation in content offerings and interactive traffic reports.
Visitor Queue is a B2B lead generation software that can identify the name, contact details and user data of the businesses that visit a company website. The solution is designed to help companies grow by feeding their teams hot leads that have shown interest in their product and/or service.
Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent study found that B2B marketers emphasize quality over quantity.
Knowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow that advice. When they look at the analytics from their lead generation websites, they have an unfortunate tendency to look at the raw conversion numbers — believing that they tell the entire story about the site’s success. They’re actually not getting a complete picture. In reality, not having all the information is leading them to make some bad decisions that hurt their campaigns.