Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials.
“Social Sign-In benefits both buyers and marketers, making registration processes simpler, thus decreasing the possibility of form abandonment while also getting the marketer closer to the social behaviors of each contact,” said Bryan Brown, Product Strategy Director at Silverpop, in a company press release. “For B2B marketers, while the information collected from social networks like Facebook and Twitter is certainly valuable, the likelihood of attaining a contact’s business email address is low. With LinkedIn accounts, individuals are more likely to include their business-related information.”
- Published in Social & Mobile