Latest In: marketing technology

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So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
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Channel99 Launches View-Through Analytics Technology

Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…

Industry News December 6
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OfferFit Secures $25M In Series B Funding

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by…

Financial News November 15
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Banzai Launches Certified Partner Program

Banzai Launches Certified Partner Program

Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…

Industry News August 15
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NextRoll Promotes Roli Saxena To CEO

NextRoll Promotes Roli Saxena To CEO

NextRoll, a marketing technology company, promoted Roli Saxena from President of its business unit AdRoll to CEO of the company.…

Industry News November 14
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Televerde Names New CEO

Televerde Names New CEO

Televerde, an integrated sales and marketing technology organization, selected Silicon Valley executive Chris McGugan as its CEO. McGugan will…

Industry News November 14
Drift marketing technology MarTech
Drift Appoints Scott Ernst As Chief Executive Officer

Drift Appoints Scott Ernst As Chief Executive Officer

Drift, the Conversation Cloud company, welcomed Scott Ernst as its new CEO. Ernst joins the company's executive team…

Industry News June 15
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Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…

Demanding Views February 28
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MRP Prelytix Promotes Pierre Custeau To CTO

MRP Prelytix Promotes Pierre Custeau To CTO

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer…

Industry News April 22
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The Technology & Strategies Driving New Wave Sales Enablement

The Technology & Strategies Driving New Wave Sales Enablement

The days of spray-and-pray initiatives have quickly become a thing of the past with the emergence of customer-centric,…

Industry News April 7
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True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence…

Industry News March 12
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PFL CMO Nick Runyon Promoted To Company President

PFL CMO Nick Runyon Promoted To Company President

PFL, a tactile marketing automation solution, promoted CMO Nick Runyon to President. In his new role, Runyon will…

Industry News March 8
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