Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening and reporting features.
“Social media is a critical channel for marketers and should not be executed in a silo; it must be integrated into the overall marketing strategy to realize its full potential,” said Kevin Bobowski, CMO of Act-On Software, in a statement. “Act-On’s Advanced Social Media Module empowers marketers to leverage social data to deliver more personalized, real-time experiences for prospects and customers, resulting in better conversions and more loyal advocates.”
- Published in News Briefs