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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Televerde Launches Human Touch Cloud Connector for Eloqua

Televerde recently announced the launch of its Human Touch Cloud Connector for Eloqua, designed to help marketers initiate conversations with customers and prospects “at any step in any program.” The new connector, which can be created as a step within Eloqua Program Builder, is designed to enable relevant and timely…

D&B Launches Hoover’s Optimizer To Address Data Quality Issues

Business information provider D&B recently released Hoover's Optimizer, a new add-on module for its Hoover's Online service offering. The add-on is designed to address data-quality issues for small and medium-sized businesses that maintain customer and prospect databases. According to a D&B press release, Hoover's Optimizer will draw upon D&B's database,…

Brainshark Connector For Microsoft Dynamics CRM Streamlines Delivery Of Sales Enablement Content

Brainshark, Inc., a provider of online and mobile video presentations, recently introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can take advantage of Brainshark to improve the quality and effectiveness of their sales communications. Brainshark’s cloud-based software enables organizations…
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Kwanzoo Smart Banners Streamline A/B Testing

Kwanzoo last week announced the availability of Smart Banners, the company's new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive marketers who want to create, test, and modify banner ad creative units on a self-service basis. Kwabzoo is a provider of…
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