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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

New Tool Allows Real-Time Email Testing Against Multiple Platforms, Clients

Litmus, a provider of cloud-based email marketing tools, recently introduced a new feature that allows email marketers to do something their Web development colleagues have done for years: test their content on multiple client platforms. The Litmus Interactive Testing tool, billed as the first of its kind, will render a…
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Awareness, Inc. Adds Prospect Scoring To Social Media Marketing Suite

Social marketing software provider Awareness, Inc. on Monday unveiled a new component for its flagship product suite to provide social scoring and ranking capabilities. The company's new Social Marketing Automation Suite – a component of its Awareness Social Marketing Hub – allows marketers to identify, store and rank prospects across…

Votigo Jumps Into Social Marketing With New Cloud-Based Suite

Votigo, a provider of SaaS-based marketing solutions, earlier this month announced its new Social Marketing and CRM Suite, marking a significant expansion beyond the company's previous emphasis on solutions for social promotions. The Social Marketing and CRM Suite, according to a company news release, includes features for running cross-channel promotions,…

SAVO Launches Social Collaboration Tool To Accelerate Sales

The collaborative potential of social media has been a draw for sales teams for years, but putting it into practice has been challenging. To address this issue, SAVO Group, a provider of sales enablement solutions, today introduced SAVO Teams, a purpose-built social collaboration application specifically developed to leverage the social…

SmartTouch Updates Real Estate Industry Sales And Marketing Tool Suite

SmartTouch Interactive, a real estate marketing automation and home builder CRM software and services company, recently launched a new version of its SaaS solution, SmartTouch 2.5. SmartTouch 2.5 is a sales and marketing solution designed to enable users to streamline campaign deployment and measurement. The new release offers a number…

Act-On Software Launches Online And Social Media Tracking Tool

Act-On Software recently launched Act-On Insight, a dashboard-based tool designed to enable marketers to benchmark and track key online marketing metrics, while managing and improving web and social media presence. The new tool provides capabilities designed to optimize web site traffic and keyword effectiveness. Within a single dashboard, marketers can…

LeadLife Launches New Tool For Detailed Prospect Tracking

LeadLife Solutions released a new web site visitor tracking tool called Funnel Fixer, designed to capture critical information about anonymous digital behavior, such as pages viewed and activity prior to filling out a web form. The solution is aimed at helping identify leads that convert – as well as those…
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