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Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

LoopFuse Adds LeadFlow Enroller And Sandbox Connector For Salesforce.com

LoopFuse recently announced two major enhancements to its Salesforce.com customer relationship management (CRM) support. The LoopFuse LeadFlow Enroller is designed to allow users to add leads and contacts into an existing LeadFlow program directly from Salesforce.com. The plugin also displays the LeadFlow programs active for a lead or contact.
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Televerde Launches Human Touch Cloud Connector for Eloqua

Televerde recently announced the launch of its Human Touch Cloud Connector for Eloqua, designed to help marketers initiate conversations with customers and prospects “at any step in any program.” The new connector, which can be created as a step within Eloqua Program Builder, is designed to enable relevant and timely…

D&B Launches Hoover’s Optimizer To Address Data Quality Issues

Business information provider D&B recently released Hoover's Optimizer, a new add-on module for its Hoover's Online service offering. The add-on is designed to address data-quality issues for small and medium-sized businesses that maintain customer and prospect databases. According to a D&B press release, Hoover's Optimizer will draw upon D&B's database,…
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