Engaging The Millennial Workforce: Why Your Business Depends On It

mohit garg headshotMillennials are projected to make up about 33% of the U.S. workforce, with that number rising to 75% by 2025.According to the U.S. Bureau of Labor Statistics, over five million Millennials are in sales roles. Millennials are also known for job hopping. The New Talent Times states that it costs about $10,000 to replace a worker who was making $50,000 per year, which means a hefty price for employers to pay if they can’t engage their Millennial sales reps quickly. Not only do companies lose money in the process of replacing that employee, but there are also hidden costs of employee turnover, like overworking your remaining employees and losing productivity.

SendGrid Files For $100M IPO

SendGrid, an email marketing platform, has filed for an IPO with the goal of raising $100 million. The company announced its plans to list on the New York Stock Exchange under the symbol “SEND.”

Top Priorities For 2018 Marketing Strategies Emerge As Leaders Address AI, ABM, Localization & Attribution

For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.

To better understand which tools and tactics leading B2B marketers are planning to prioritize for the coming year, we got a sneak peek at the content and presentations from our upcoming Strategy & Planning Series. The week-long series (Oct. 30-Nov. 3, 2017), will feature 12 sessions with industry leading speakers from Heinz Marketing, Ingram Micro, The MX Group and Sage Software, who will review their top successes so far in 2017 and also share new models, tools and tactics they are planning to roll out in 2018.

How To Create Engagement At Scale With Your Prospects

Nick PictureMarketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails.  This results in prospects increasingly tuning out marketing messages. According to a recent Symantec report, spam levels hit a two-year high in July, accounting for almost 55% of all email that was sent that month. 

Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.

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