- Written by Michael Rodriguez
Brand podcasts are becoming a mainstay among amplified marketing strategies, the kind that put conversation and expert insights at the center. HubSpot, Drift and Salesforce are just some brands leaning into the benefits podcasts offer — and for good reason! One of my favorite studies about podcast efficacy comes from the BBC. The study found that because podcasts are intimate and conversational by nature, brand awareness lifts by 89%, brand consideration by 57%, brand favorability by 24% and purchase intent by 14%.
Sitecore, a provider of digital experience management software, entered into definitive agreements to acquire Boxever Ltd., a SaaS-based customer data platform (CDP) and Four51 Inc., a company that delivers modern B2B and B2C experiences for enterprise brands. The acquisitions are expected to close before the end of March 2021.
Sitecore will integrate Boxever’s and Four51’s technologies into its digital marketing solutions to offer a modern, integrated content-to-commerce digital experience platform. The SaaS-based solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle to help increase customer value and loyalty.
“Our mission is to disrupt the digital experience market and these acquisitions will extend our leadership position,” said Steve Tzikakis, CEO of Sitecore, in a statement. “Sitecore’s innovative digital experience platform spanning content to commerce provides companies with the flexibility and agility necessary to keep pace with changing demands ensuring they seize the digital opportunity to strengthen consumer connections. We’re thrilled to welcome the Boxever and Four51 teams to Sitecore and together, we’ll shape the future of digital engagement.”
These acquisitions follow the release of Sitecore’s $1.2B investment plan.
In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of unqualified leads, lead scoring has reemerged as a key practice among savvy B2B marketers.
BDO USA, LLP, an accounting and advisory firm, announced an agreed merger with DemandGen International, Inc., a provider of digital marketing strategy and technology services, to strengthen and expand the range of services and solutions available within BDO Digital, a subsidiary of BDO USA. The combination is subject to customary closing conditions and is expected to be completed on March 16.