COVID-19 Update

A New Approach To Marketing

deanna ransomLike every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a whole new set of challenges. Being resourceful, adaptable and agile is the key to thriving and finding relevance. However, in a recent Gartner CMO study, only 52% of CMOs believed that their teams could make this shift successfully.

New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues

Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a provider of integrated strategy, content and technology services. The State of MarTech During a Pandemic report found that 43% of respondents have added new solutions into their martech stack despite the impact of the pandemic.

TechTarget Unveils Prospect-Level Intent Data, Enabling True Personalization For Sales

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business.

Allison Metcalfe Rejoins Demandbase As Chief Revenue Officer

allisonmetcalfe1ABM platform Demandbase has appointed Allison Metcalfe as Chief Revenue Officer. Metcalfe, who was a Customer Success leader for Demandbase in the past, will be responsible for leading the company’s sales, advertising and customer success teams, as well as the product and marketing teams, to help Demandbase exceed its revenue and martech goals.

A Story Of Growth And Transformation: The Nearshore Demand Gen Approach

Demand FrontierNestled in the mountains in the heart of Colombia, Medellín has one of the most exciting and inspiring transformation stories in the world today. Once infamous for its dangerous reputation, Medellin has evolved radically over the past two decades, developing both its infrastructure and technical prowess to become known today as the “Silicon Valley” of Latin America.

3 Steps To Marketing Success In The Age Of Social Distancing

DunBradstreet2In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that digital marketing approaches have become twice as important as traditional sales approaches in a post-COVID world. As companies like Twitter, Slack and Shopify announce a permanent move away from the office, B2B marketing efforts will need to rely on more digital channels to connect with potential buyers.

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