Like every other aspect of business, the way we market is changing fast. We’re seeing some tried-and-true tactics — like big in-person conferences — being put on the back burner or being reimagined digitally. Entirely new marketing methods are emerging, and other established best practices are being updated for a whole new set of challenges. Being resourceful, adaptable and agile is the key to thriving and finding relevance. However, in a recent Gartner CMO study, only 52% of CMOs believed that their teams could make this shift successfully.
- Written by Deanna Ransom, Televerde