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What Do B2B Marketers Need To Know About Data Regulation?

1michaelbirdIn the past few decades, we’ve seen a massive change in technology. Today, I can buy a new wardrobe, order groceries, hail a ride, book a vacation and wire money from my bank account with a click or two on my mobile phone. And if I’m too lazy to even open my phone to check the weather, Alexa is there to help me know what to wear. While these developments have fundamentally made my personal life easier, the large-scale collection and monetization of data may be the most dramatic consequence of the digital age, especially for B2B businesses.

6sense Secures $40M In Funding

6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B marketers are beginning to leverage all the new and existing data at their disposal — whether through progressive profiling or intent signals — to be more relevant in their messaging and maintain a healthy balance between personalization and privacy.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be honest, the only ones I did attend were because my husband dragged me to Auto and Motorcycle shows in NYC every year.

Why Sales Enablement Growth Has Stalled

downloadAccording to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been tracking sales enablement job titles on LinkedIn for many years, claims that the number of people with sales enablement in their job title has nearly tripled since 2017. Based on those two data points, it’s safe to assume that the growth of sales enablement is skyrocketing. However, this may not necessarily be the case.

Tealium Launches Predict Solution Powered By Machine Learning

1tealiumSSIntegrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using cross-channel customer behavior data. Visitors are scored based on the likelihood to complete any action, and then companies can use this score to trigger action in integrated systems across the entire tech stack. Customers can feed machine learning models with pre-cleansed data, use that data to score users demonstrating behavior with predictive potential and take action on that predictive potential all within the same, natively integrated platform.

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