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New Trends In Sales Tech: Driving Business In 2020 And Beyond

Screen Shot 2020 03 30 at 4.42.47 PMAs we enter a new decade, emerging trends in sales technology are creating new opportunities for businesses that embrace them. We’re seeing tremendous growth and evolution in areas like virtual reality (VR), speech recognition and new applications of concepts like artificial intelligence (AI) and the Internet of things (IoT). Below are three ways businesses can harness these trends in sales tech to move the needle in 2020 and beyond.

Folloze Study Reveals Link Between Personalization & Growth; Launches AI-Powered Platform

More than three-fourths (77%) of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships, according to new research from Propeller Insights and sponsored by Folloze, a provider of a personalization platform for B2B marketers. In addition, more than half (55%) of the 205 sales and marketing professionals surveyed said marketing personalization leads to higher sales conversion rates and future growth.

LinkedIn Launches Messaging-Based Ads

1LinkedInConversationAds

LinkedIn has launched Conversation Ads, a new marketing tool designed to personalize viewers’ experiences with a messaging-based ad format. Conversation Ads builds on the company’s current Message Ads offering (formerly Sponsored InMail) and features a “choose your own path” experience designed to help marketers create full-funnel campaigns with multiple customized calls-to-action, according to the company.

Creating More Engaging Demand Gen Video Content

1BijuVideo content is no longer a “nice to have” for businesses — it is essential. Videos are now replacing text and image-driven content across marketing campaigns. According to eMarketer, 30% of B2B marketers said that boosting sales and converting customers are among their top priorities when producing content. Demand gen marketers should focus more on video content to promote their brands and drive interest among audiences that can turn into paying customers.

Workato Joins Adobe Exchange Partner Program

Workato, an enterprise automation platform, has announced an integration with Adobe. Now, as an Adobe Exchange Partner, the platform will allow marketers to connect Market Engage with apps such as Adobe Experience Manager, Magento Commerce and Adobe Analytics, empowering them to automate work, deliver intelligent marketing touches and achieve lead attribution.

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