Millennials are projected to make up about 33% of the U.S. workforce, with that number rising to 75% by 2025.According to the U.S. Bureau of Labor Statistics, over five million Millennials are in sales roles. Millennials are also known for job hopping. The New Talent Times states that it costs about $10,000 to replace a worker who was making $50,000 per year, which means a hefty price for employers to pay if they can’t engage their Millennial sales reps quickly. Not only do companies lose money in the process of replacing that employee, but there are also hidden costs of employee turnover, like overworking your remaining employees and losing productivity.
For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018.
To better understand which tools and tactics leading B2B marketers are planning to prioritize for the coming year, we got a sneak peek at the content and presentations from our upcoming Strategy & Planning Series. The week-long series (Oct. 30-Nov. 3, 2017), will feature 12 sessions with industry leading speakers from Heinz Marketing, Ingram Micro, The MX Group and Sage Software, who will review their top successes so far in 2017 and also share new models, tools and tactics they are planning to roll out in 2018.
Marketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails. This results in prospects increasingly tuning out marketing messages. According to a recent Symantec report, spam levels hit a two-year high in July, accounting for almost 55% of all email that was sent that month.