COVID-19 Update

Alyce Integrates With Vidyard To Combine Video Marketing With Gifting

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers.

INFUSEmedia’s Lead Cascade Solution Aims To Optimize Lead Generation

INFUSEmedia, a demand generation engine, has launched its Lead Cascade solution, designed to allow marketers to fill all stages of their funnel with qualified leads.


Lead Cascade aims to generate bottom-of-the-funnel leads at different levels through criteria or custom questions created by the user, generating leads that meet their business’ qualifications at any stage. Users are positioned to engage with and educate the right prospects early on, add more leads to their nurturing program and allow prospects to jump-the-line earlier.

The solution also allows users to set aside leads that do not match a business’ current qualifications, serving as potential prospects in the future.


Lead Cascade is designed for high-tech businesses that have an ICP or ABM list, sells complex solutions that require audience education and/or have a lengthy sales cycle


Lead Cascade intends to help marketers turn their current prospects into advocates of their brand and keep them engaged until they are ready to make a purchasing decision.


(617) 459-4500 

INFUSEmedia Launches Demand Gen Reopening Kit To Help Businesses Impacted By Covid-19

INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic.

This kit is comprised of five critical resources for reopening, including:

  • Customed banner advertising with calls-to-action;
  • An email marketing pack designed to restart outreach efforts;
  • Lead nurturing guides;
  • Custom analysis of a business’ current content strategy; and
  • 100 leads tailored to a business’ needs, including ABM, intent and multi-channel approaches.

The initiative follows a first phase of support that occurred in March and April 2020. This effort allowed INFUSEmedia to provide 12,000 leads to 120 businesses in North America, EMEA and APAC until it ended on April 30, 2020.

The Business Reopening Kit will be available until September 30, 2020. Organizations impacted by the COVID-19 pandemic that are in the process of reopening are eligible to sign up here for immediate consideration. 

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