COVID-19 Update

Dun & Bradstreet Releases Industry-First Open Revenue Technology Platform

Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer experience platform Folloze.

Demandbase Acquires InsideView, DemandMatrix To Create Premium B2B Data & Intelligence Solutions

Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.

The Cornerstone For Marketing Teams In 2021: Agility

1Melissa Sargeant 1The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner. The most critical aspect of agility ensures efforts drive real, impactful business results. In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging and collateral.

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