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The Shifting Sands Of Selling Tech

Mandy TruongWith 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations.

Dun & Bradstreet Releases Industry-First Open Revenue Technology Platform

Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer experience platform Folloze.

Demandbase Acquires InsideView, DemandMatrix To Create Premium B2B Data & Intelligence Solutions

Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive understanding of accounts and the ability to take action across multiple channels. Together, the companies will empower Demandbase to offer the new Data Cloud and Sales Intelligence Cloud solutions on top of existing offerings — ABX Cloud and Advertising Cloud.

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