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Nvidia Achieves 89% Account Match Rate With People-Based Approach

Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle across its entire organization. However, the company soon realized that in order to increase revenue and ROI from sales, it needed to adopt a more aligned approach in its sales workflows to generate higher engagement.

Demandbase Enhances Personalization Product

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates.

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