By Jim Lenskold, President, Lenskold Group
This is the second article in the four-part series on Maximizing Lead Generation Marketing ROI. The other articles in this series include:
You run your marketing, generate those high quality leads we discussed in Part 1 of this article series, hand these leads off to the sales team, and wait. Hey guys, anything happening over there with our leads? Dead silence. The execs are asking about the ROI on your marketing efforts but you seem to have lost sight of the financial returns which may or may not be present in the black hole where you pass your leads into. The financial success of lead generation marketing is very much dependent on how those leads are managed after the marketing handoff to sales.
- Written by Demand Gen Report Team