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SiriusDecisions Analysts Share How To Address Deal Acceleration Within The Demand Unit Waterfall

The Demand Unit Waterfall is a unique funnel framework from SiriusDecisions that has helped many B2B organizations better understand buying teams within their target accounts. With the growing focus on marketing teams to help drive revenue, companies expect them to help accelerate deals through this funnel and close more business. This, according to expert analysts, requires proper processes and workflows that promote better engagement and insights from key stakeholders.

Sugar Connect Aims To Arm Sales With Insights For Custom Email Communications

Sugar Connect empowers sales and service agents with critical context during real-time email communications with customers. Connect keeps customer account information up to date and available within a user’s email tool and synchronizes Office 365 and G Suite data with Sugar’s CRM products.

FEATURES/FUNCTIONALITY:

Sugar Connect provides complete visibility and access to your accounts, contacts, leads and opportunities from within your email app. Users can view, create, update, delete and attach emails to Sugar records directly from a sidebar when reading or composing an email.

The tool is designed to allow users to archive inbound and outbound emails, attaching them to Sugar data records while automatically syncing calendar events and contacts. Connect’s meeting scheduling assistant makes finding meeting times with contacts fast and painless.

Connect also supports multiple integration models to ensure interoperability with a variety of email products and services, as well as offline synchronization between Sugar products and productivity apps.

TARGETED USERS:

Sugar Connect is targeted at senior sales and service managers at mid-market B2B companies with 100-2500 employees. Industries include manufacturing, financial services, media, business services, professional services, technology and software.

COMPATIBILITY:

Sugar Connect integrates with SugarCRM products including Sugar Sell, Sugar Serve, Sugar Enterprise and Sugar Professional.

DELIVERY/PRICING MODELS:

Sugar Connect is priced at $15 per user, per month.

COMPETITIVE POSITIONING:

Connect is designed to provide access to all Sugar records, including custom objects, directly from within the email application, allowing sales and service representatives to gain critical context about customers 

CONTACT INFO:

SugarCRM
+1.877.842.7276
sales@sugarcrm.com

A Look Into The Magic 8 Ball: The Future Of B2B Sales

Tara Bryant Pipedrive

Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it didn’t.

While the Magic 8 Ball likely isn’t making any must-have toy lists this year, the holiday season and upcoming New Year are good times to reflect on the changes ahead for B2B sales. I’m revisiting the Magic 8 Ball’s, albeit silly, clairvoyance to help salespeople take a peek into the future of the profession. Let’s ask some questions to the Magic 8 Ball together, shall we?

Engagio Partners With Bombora To Operationalize Intent Data

B2B marketing engagement software provider Engagio has partnered with Bombora, a provider of B2B intent data. The product integration positions both companies to combine first-party engagement data with third-party intent insight to help clients measure demand for accounts, prioritize actions by sales teams and orchestrate plays across channels.

Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep up with the evolving buyers and digital tools.

Increasing Leadership Expectations Fuel Account Targeting, Alignment Initiatives For B2B CMOs

With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on proper strategy and planning for the New Year to streamline the customer journey and drive measurable results within the marketing department. This includes reinforcing better alignment, targeting and measurement strategies that can help bolster account-based marketing campaigns and have a positive impact on revenue goals.

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer experience no matter where they are in their journey. During Demand Gen Report’s 2019 Strategy & Planning Series, a variety of experts from companies such as Content4Demand, ON24 and Uberflip shared tactical tips and best practices for making the most out of your content and engaging customers and buyers with the proper messaging to accelerate deals.  

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