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From Discord To Harmony: Achieving Sales & Marketing Alignment

1denAs marketers, we’re always attracted to the magic of tactics and know-hows. One tactic might appeal to the hand-raisers, but another is solely good for brand awareness. While someone might think a certain software is terrible, another user will say it’s excellent. Last decade, ABM was a trend; nowadays, revenue marketing is a rising star, and so forth.

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