By Ardath Albee, Author of Marketing Interactions blog
Nurturing programs have many more applications than drip marketing campaigns to your house lead list and eNewsletters sent to your customers. A webinar requires a number of steps from pre-promotion to post-event follow-up. But, when's the last time you actually thought about them as a nurturing program?
The audience has to be aware you’re having a Webinar, decide it’s worth their time to attend, and be motivated to register. Once attendees are there, you want them to stay the entire time, and continue dialogue.