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19 B2B Marketers To Follow In 2019

We're constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s important to stay connected throughout the year and be inspired and challenged by our peers. Check out some of the top marketers specializing in areas such as ABM, influencer marketing, digital marketing and more that we recommend you follow. Plus, head over to the B2BMX blog to see the full list!

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

Keap CEO Discusses Recent Rebrand, Rising Need For CRM Among SMBs

clate maskTo kick off 2019, small business CRM provider Infusionsoft announced it would rebrand as Keap. The new name is designed to reflect the company’s core mission to help small businesses continue to grow even though the odds may be stacked against them. In an exclusive interview with Demand Gen Report, Keap CEO and Co-Founder Clate Mask opened up about the company’s rebrand and shared his perspective on the current state of CRM.

Marketo Pushes For Tighter ABM, AdTech Experiences With Demandbase & LiveRamp Partnerships

At the company’s annual summit in Las Vegas, Marketo, an Adobe company, unveiled new partnerships with Demandbase, an account-based marketing platform, and LiveRamp, a customer identity platform. The partnerships aim to help mutual customers combine their individual and account-level data to better target prospective customers across multiple channels. It also deepens the relationship between both companies and the Adobe Ad Cloud, better positioning marketers to leverage their own data and insights garnered from Demandbase or LiveRamp to target and engage accounts.

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