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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle Eloqua, Responsys, Infinity and Maxymiser aim to eliminate data silos and provide real-time insights into behavioral data. Shashi Seth, SVP of Oracle Marketing Cloud, shared details on the updates and more in an exclusive interview with Demand Gen Report.

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat.

If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales & Marketing Exchange, taking place at the beautiful, new Encore Boston Harbor Resort & Casino August 12-13, 2019. So new, in fact, that it’s not even open at the time I publish this blog post.

18 Innovative, Experience-Driven Brands Recognized In Combined Adobe Experience Maker And Revvie Awards

On the opening night of the Adobe Summit, senior-level executives from Adobe and Marketo recognized their 2019 Adobe Experience Maker and Marketo Revvie Award winners. The Marketo Revvie Awards are designed to honor Marketo users who are driving business growth and positive buying experiences, while the Adobe Experience Maker Awards aim to recognize best-in-class Adobe Experience Cloud users.

NetLine Unveils New Solutions To Enhance Buyer’s Journey With First-Party Data

NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality and downstream conversion.

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