Week one of our annual Lead LifeCycle Series has come to a close!
If you missed it, fear not: here's a quick snapshot of some TOFU and MOFU highlights to view at your convenience!
- Radius saw a 33% increase in account engagement in one month through personalized account-based advertising
- Vidyard increased SQL conversion rate increased by almost 50% by focusing on measurement at key conversion points in the funnel
- Terminus incorporated email, display, phone and social media to generate 19 opportunities from 11 top-tier accounts
- More than half (56%) of B2B marketers say there is room for significant improvement with their database strategy
- 79% of Internet traffic will be video content by 2018
- 81% of non C-suite employees that are now influencing B2B purchase decisions