The rapid growth of marketing technology — particularly predictive marketing solutions — is creating daunting new tasks for marketers, who have to wade through all of these offerings to find the solution that will maximize their ROI. With predictive analytics coming into play, is traditional lead scoring out of its league?
This e-book will educate you on how lead scoring and nurturing is evolving into a more unstructured, predictive tactic, including:
- Analyzing the initial value of traditional lead scoring;
- Examining areas of traditional lead scoring that can be developed and improved; and
- In-depth use cases highlighting the true value of predictive lead scoring.
Fill out the form below and see how you can apply a predictive approach to your lead scoring and nurturing initiatives.