Marketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?
This e-book highlights how account-based marketing (ABM) can bring a highly targeted, personalized approach to marketing automation, including:
- How ABM enhances marketing and sales alignment, and vice versa;
- How an ABM mindset alleviates disorganization within your database; and
- How you can obtain an enhanced view of lead behavior to leverage in marketing and sales efforts.
Fill out the form below to uncover the potential revenue hidden in your database with account-based marketing!