Seven in 10 financial advisors are using social networks for business, and with good reason — it is where potential clients are spending time. In fact studies show that 75% of buyers are using social media to conduct research. While more financial service professionals are using social media, they aren’t all doing it well.
This e-book will show financial professionals how to leverage social media to grow their client base, including:
- Building information-rich profiles to attract the right clients;
- Earning trust by educating with content; and
- Growing your network through social channels.