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New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling

LinkedIn-New-Approach-Ebk-SHADOWStudies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

Leads-to-Pipeline-to-Win

CV-Pipline-Ebk

Effective customer conversations are crucial for standing out among the completion, and can possible make or break opportunities flowing through the pipeline. This e-book from Corporate Visions highlights an abundance of insights into how you can improve your customer conversations, including:

  • Why 80% of marketing and sales professionals deem their demand gen campaigns as insufficient;
  • How marketing and sales alignment is crucial for bridging the "conversion gap"; and
  • Which customer conversations are the most important, and how to conquer them.
  • Category: E-books

Account-Based Marketing Reveals Untapped Potential

 LeanDataSHADOWMarketing automation has become a vital tool for effective demand generation. However, is marketing automation all you need to drive quality leads into the funnel, and what about the leads already in your database?

  • Category: E-books