We all know that the B2B buying environment has changed dramatically in recent years. But just how do these changes impact buying behavior, and what do they mean for B2B sales and marketing professionals?
These are some of the questions addressed in the third annual Inside The Mind Of The B2B Buyer Survey, conducted by Demand Gen Report and sponsored by Act-On Software. During this one-hour webcast, we'll take a closer look at what the study reveals about today's B2B buyers and their decision-making processes.
Topics discussed include:
- Why are so many B2B buyers dissatisfied with their buying experiences, and what can marketers do about it?
- What sources do buyers use to research vendors and make buying decisions?
- What role do social media play in B2B buying decisions?
We'll cover these and many other findings from this year's survey. If you're a B2B marketing professional, this is a webcast you can't afford to miss!