Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many B2B marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing strategies and tactics driving results across the B2B revenue cycle.
Attendees will hear:
- How top-performing companies think about content like offers;
- Preferences for measuring the impact of content, from inbound traffic to conversions;
- An ROI for content marketing best practices; and
- Case study examples of successful content marketing practices.
Trip Kucera, Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
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