COVID-19 Update

Connecting Buyer Personas To Content That Connects

January-22According to a recent survey conducted by ITSMA, more than 40% of B2B marketers are now using buyer personas as part of their strategy, but only 15% considered their persona marketers very effective.

In this 30-minute webinar presentation, you’ll gain access to:

  • Best practices in creating actionable Buyer Personas
  • Where many brands are failing to connect their Personas to their messaging
  • Strategies and tactics to create content that better engages distinct target buyers and segments by hitting their hot buttons

This interactive will help you benchmark your current persona progress against other B2B marketers, share research on trends in B2B buyer behavior and also bring actionable advice back to your marketing team on how your messaging can better align with your core buyers.





Dana Harder
VP of Client Strategy

KimKim Zimmermann
Senior Managing Editor
Demand Gen Report


Fill out the form below to register for this on-demand webinar!