Part 1 - ON-DEMAND
This webinar will look at the breakdown in engagement between the changing B2B buyer and the marketers who are moving too slowly to respond to their changing behaviors.
The presentation will feature side by side analysis of two recent studies which looked at the shifting influences and patterns of B2B buyers and a follow up study to gauge how marketers are changing their strategies and tactics to better-engage with the new behavior.
Part 2 - ON-DEMAND
As a follow up to the very popular Marketing Misalignment webinar, the second installment will take a deeper look into the breakdown in the engagement between the changing BtoB buyer and present real world examples of how marketers can improve their program results through improved engagement and tracking techniques.
Webinar Slide Deck (Part 1:)