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Inside The Mind Of the B2B Buyer--New Data on the Path to Purchase

Part 1 - ON-DEMAND
The verdict is in-- It’s clear that buying habits have changed and customers are:
•             More educated about solutions and competition than ever before
•             More opportunistic and impulsive in their buying behavior
•             More resourceful and connected to other buyers

Part 2 - ON-DEMAND
The webinar will look deeper into survey data, which includes interesting insights on the changing buying patterns and influences of BtoB buyers, based on 100 responses from decision makers who have purchased a solution within the past 12 months.

Webinar Slide Deck (Part 1:)

Webinar Slide Deck (Part 2:)