Backed by the right combination of people, process and technology, today’s sophisticated BtoB marketers are engaging in conversations with their buyers. However, conversational marketing is not simple, as it demands deep dives into identifying who the prospect is; defining their role within their organization; and looking for clues from past successful conversations on how to convert more prospects into customers.
Join us for the insightful webinar featuring Justin Gray, CEO of LeadMD a leading consultancy which specializes in coupling cutting edge marketing concepts together with the science of marketing automation. In this webinar, Gray will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations.
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